Why Your Headshot Might Be Costing You Clients (and How to Fix It)
You only get one chance to make a first impression—especially online. Whether you’re a business owner, job seeker, or creative professional, your headshot is often the first thing potential clients or collaborators see. And believe it or not, a bad headshot can silently sabotage your credibility, connection, and conversion.
Let’s break down the most common headshot mistakes and how to fix them—so your image actually works for you, not against you.
❌ 1. Your Headshot Is Outdated
If your headshot is more than a few years old (or features a hairstyle you’ve long since left behind), it’s time for a refresh. When clients meet you in person and don’t recognize you from your photo, it breaks trust—even subconsciously.
✅ Fix it:
Update your headshot every 1–2 years, or whenever you’ve had a major style or career shift. Make sure it reflects who you are right now.
❌ 2. It Looks Like a Selfie (Or a Cropped Family Photo)
We’ve all seen the classic LinkedIn profile photo where someone’s clearly cropped out their friend’s shoulder from a wedding picture. These quick fixes might be convenient, but they don’t convey professionalism.
✅ Fix it:
Invest in a professional photographer who understands lighting, posing, and your industry. It’s more affordable than you think—and worth every penny when it helps you stand out for the right reasons.
❌ 3. The Lighting or Image Quality Is Poor
Blurry, pixelated, or poorly lit headshots make you look careless—even if you’re anything but. People associate image quality with your quality.
✅ Fix it:
Use a high-resolution image with clean, flattering lighting and a distraction-free background. It should be sized properly for online use and look sharp across platforms.
❌ 4. You’re Not Making the Right Impression
A too-casual headshot can make you look unprofessional, while a stiff or overly formal one can feel cold. Your headshot should strike a balance between polished and approachable, depending on your industry.
✅ Fix it:
Think about how you want people to feel when they see your photo. Friendly and warm? Strong and confident? Choose an outfit, setting, and expression that align with your brand.
❌ 5. It Doesn’t Match Your Brand
If your website is modern and creative but your headshot screams “corporate from 2009,” there’s a disconnect. Consistency builds trust—visually and emotionally.
✅ Fix it:
Work with Kelly Miranda Photography, a photographer who takes time to understand your brand and business. Custom headshots or branding sessions help you show up intentionally across all platforms.
✨ Final Thoughts: Your Headshot Is Your Digital Handshake
Clients do judge a book by its cover. The good news? You can control the cover. A high-quality, current, and authentic headshot makes you look credible, confident, and trustworthy—and that can lead to more clicks, more inquiries, and more opportunities.
🎯 Ready to upgrade your first impression? Contact me here to book a modern, professional headshot session that reflects the real you.
Big thanks to Kerri Willis at Elevated Edge Salon for hiring me for her branding and marketing photos! Go see her at her new location in Elk Park Center.
